Australian tourism receives $20 million boost

Australia, January 29: The Australian tourism industry is all set to get a big boost with a $20 million stimulus from the joint efforts of the Australian tourism industry and Tourism Australia.

This is aimed at bringing in more visitors to Australia. The announcement about the stimulus to the Australian tourism was made by MP Martin Ferguson, Australia’s Minister for Tourism. 

Ferguson said that despite global problems including economic recession and the pandemic of swine flu in 2009, Australia fared much better in meeting such global challenges as compared to several other nations in the tough year of 2009. 

The Federal Tourism Minister Ferguson maintained that although, there was a decline in the number of international visitors to Australia by one percent, but this decline was far less as compared to a decline of four percent in the international visitors around the world. 

Mr. Ferguson expressed his optimism about the industry of tourism in Australia. He added that this funding of $20 million will help the tourism in Australia regain its lost glory. 

While $11 million comes from airlines and the state and regional tourism organizations, $9 million will be provided from the treasure of the Federal government. 

The joint efforts in one of the most aggressive tourism campaign will help in stimulating the travel market and invite more travelers from the Asia Pacific region by creating increased awareness about Australia in the global market. Also, the marketing campaign will stimulate business travel in the country. So, the targeted countries by the Australian tourism industry will be India, China, Japan, New Zealand, Malaysia, Hong Kong, Gulf region and Indonesia. 

The funds will be utilized towards 62 tourism marketing projects by Tourism Australia and will involve several business travel and leisure recovery campaigns. Road shows, workshops and FAMs will be organized to boost travel trade in Australia and create more jobs in Australia.

Although, some might argue about this whole spending on tourism industry as a big risk, but the government sincerely hopes that the risk will not only pay off but will bring a big boom in the tourism industry of Australia.